Daniel Okafor
Data Analyst
daniel.okafor@email.com · +44 20 7946 0321 · London, UK · linkedin.com/in/danielokafor
Summary
Data Analyst with 3 years turning messy data into decisions for product and marketing teams. Fluent in SQL and BI tooling, and comfortable owning a question end to end — from extraction to the recommendation that ships.
Experience
Data Analyst · Meridian Retail
2022 – Present- •Built a cohort-retention dashboard in Looker that became the weekly source of truth for 4 product squads
- •Identified a checkout drop-off via funnel analysis, informing a fix that recovered £1.2M in annual revenue
- •Automated a manual reporting process with dbt and SQL, saving the team ~15 hours a week
Junior Analyst · Beacon Media
2021 – 2022- •Ran A/B tests on email campaigns that lifted click-through 18% across a 400K subscriber base
Skills
SQLPythonLookerTableaudbtExcelA/B testingData visualizationStatistics